What Is Meta Advantage? Meta Advantage is a suite of advertising automation tools that leverage the platform's machine learning technology. It includes a range of campaign creation workflows and some optimization tools designed for the ad or ad set levels. Using the tools in this suite, you can automate either an entire campaign or select parts.
The suite includes two types of Advantage-branded products:
Advantage refers to individual features that work with manual campaign setup.Advantage+ refers to an automated campaign setup or automating a complete step of a manual campaign.Meta announced the launch of the Advantage suite in March 2022. Select tools are still in beta and access to the suite appears to be rolling out gradually. Look for it to appear in your business' advertising account soon.
What Marketers Need to Know About Meta AdvantageIf you're already proficient with Ads Manager and Facebook advertising, then you won't find anything completely new in Meta Advantage. That's because the suite consolidates and rebrands existing tools that marketers can already access in the standard Ads Manager dashboard.
So what's the benefit of Meta Advantage? By consolidating and rebranding these tools, Meta made it easier for marketers at all levels to identify and use automation tools effectively. The suite clearly states the benefits of each automation tool. As a result, marketers can make smarter decisions about which to use and where it makes sense to leverage manual tools instead.
Adopting some or all of these automation tools may also save you valuable time. Meta's announcement reveals that more than 75% of advertisers who tested these tools saved several hours per week as a result of the suite's capacity to streamline campaign creation and optimize ad delivery.